This Privacy Policy explains how 777fs collects, processes, stores, shares and protects your personal data when you use our platform. We are committed to handling your information responsibly and transparently. Please read this document carefully before registering or depositing.
SSL-encrypted · No data sales · KYC-secure · Right to erasure
Privacy at a Glance
The cards below summarise the key principles of this Privacy Policy. They are for orientation only — the full binding terms are set out in the numbered sections below.
We collect registration data, identity documents for KYC, transaction records, device and browser information, and gameplay activity. We collect only what is necessary to operate your account and comply with our legal obligations.
Your data is used to manage your account, verify your identity, process transactions in PKR, deliver customer support and comply with applicable anti-money laundering and fraud prevention obligations. We do not use your data for profiling unrelated to these purposes.
All data in transit is protected by SSL/TLS encryption. Stored data is protected by access controls, encryption at rest where applicable, and regular security review. We do not store payment card numbers on our servers.
We share data only with essential service providers (payment processors, KYC verification services, fraud detection providers) and where required by law. We never sell your personal data to third-party marketers or advertising networks.
You have the right to access, correct, port and request deletion of your personal data, subject to legal retention obligations. You may also object to certain processing activities. Exercise your rights by contacting support at the address in Section 11.
Account data is retained for the duration of your account and for a defined period after closure, as required by applicable legal and regulatory obligations. Transaction records are held for the period mandated by anti-money laundering regulations in the applicable jurisdiction.
This Privacy Policy ("Policy") is issued by 777fs ("we", "us", "our"), the operator of the online casino and sportsbook platform accessible at 777fs.cam. It describes how we collect, use, store, share and protect personal data relating to individuals ("you", "User", "Player") who access or use the 777fs platform.
777fs is committed to the responsible and lawful handling of personal data. This Policy is designed to give you a clear and complete understanding of our data practices so that you can make informed decisions about your use of the platform. By registering an account or using any part of the 777fs service, you acknowledge that you have read and understood this Privacy Policy.
This Policy should be read in conjunction with the Terms and Conditions and the Responsible Gambling Policy, both of which are published on this site.
For the purposes of this Privacy Policy, the following terms have the meanings set out below:
| Term | Meaning |
|---|---|
| "Personal Data" | Any information relating to an identified or identifiable natural person, including name, email address, date of birth, IP address, transaction history and device identifiers. |
| "Processing" | Any operation performed on personal data, including collection, storage, use, disclosure, erasure or destruction. |
| "Data Controller" | 777fs, as the entity that determines the purposes and means of processing your personal data. |
| "Data Processor" | Any third party engaged by 777fs to process personal data on its behalf, subject to contractual data protection obligations. |
| "KYC Data" | Identity verification documents and information collected during the Know Your Customer process, including government-issued ID, proof of address and payment method verification. |
| "Cookies" | Small text files placed on your device by the platform to enable functionality, analyse usage and support security measures. |
| "PKR" | Pakistani Rupee — the display and transaction currency used across the 777fs platform. |
777fs collects personal data in the following categories:
When you create an account, we collect your full legal name, date of birth, email address, residential address and a chosen username and password. This information is mandatory for account creation and is used to identify you, communicate with you and comply with age-verification requirements.
To comply with anti-money laundering (AML) and responsible gambling obligations, we require submission of identity and address verification documents before processing withdrawals or activating bonus eligibility. This may include:
We record all deposits, withdrawals, bonus claims and wager transactions associated with your account. Transaction amounts are recorded in PKR. We do not store full payment card numbers or full bank account credentials on our servers. We retain only the minimal financial reference data needed for record-keeping and dispute resolution.
When you access the platform, we automatically collect certain technical information, including your IP address, browser type and version, operating system, device type, screen resolution, referring URL and session timestamps. This data is used for security, fraud detection, platform optimisation and analytics.
We record game session data including wagers placed, games accessed, sportsbook markets interacted with, session duration and responsible gambling tool usage. This data is used to administer your account, detect patterns indicative of problem gambling, and fulfil regulatory reporting obligations where applicable.
If you contact our support team — whether by live chat, email or any other channel — we retain a record of the communication, including the content and any attachments, for quality assurance, dispute resolution and record-keeping purposes.
777fs processes your personal data on the following legal bases:
| Processing Activity | Legal Basis |
|---|---|
| Account registration and management | Performance of a contract — necessary to provide the services you have requested. |
| KYC identity and age verification | Legal obligation — required under applicable AML and responsible gambling regulations. |
| Transaction processing | Performance of a contract — necessary to execute deposits, withdrawals and wager settlements. |
| Fraud detection and security monitoring | Legitimate interests — to protect the integrity of the platform and the interests of other users. |
| Responsible gambling monitoring | Legal obligation and legitimate interests — to identify and respond to problem gambling indicators. |
| Marketing communications (where applicable) | Consent — only where you have opted in. You may withdraw consent at any time via your account settings or by contacting support. |
| Legal and regulatory compliance | Legal obligation — to meet applicable statutory, regulatory and licensing requirements. |
5.1 Account Administration: To create and maintain your account, process transactions displayed in PKR, enforce account limits, respond to queries and administer bonus eligibility in accordance with the Terms and Conditions.
5.2 Identity and Age Verification: To confirm that you meet the minimum age requirement (18 years or the higher minimum required by the applicable jurisdiction) and to verify your identity in compliance with KYC obligations.
5.3 Fraud Prevention and Security: To detect, investigate and prevent fraudulent activity, money laundering, multi-accounting and other prohibited conduct as defined in the Terms and Conditions. We use automated and manual review processes for this purpose.
5.4 Responsible Gambling Compliance: To monitor account activity for indicators of problem gambling behaviour, to administer self-exclusion and limit requests, and to respond appropriately where such indicators are identified.
5.5 Customer Support: To respond to your enquiries, complaints and disputes in a timely and informed manner.
5.6 Platform Improvement: To analyse aggregated usage data (in anonymised or pseudonymised form) in order to improve the functionality, performance and user experience of the 777fs platform.
5.7 Legal and Regulatory Compliance: To meet our obligations under applicable laws, including responding to lawful requests from regulatory authorities, courts or law enforcement agencies.
5.8 Marketing (Consent-Based Only): Where you have provided explicit consent, we may use your email address to send promotional communications about 777fs offers. You may unsubscribe at any time. We do not use your data for third-party advertising networks.
6.1 777fs does not sell, rent or trade your personal data to any third party for marketing or commercial purposes. Period.
6.2 We may share your personal data with the following categories of third parties, strictly on a need-to-know basis and subject to contractual data protection obligations:
6.3 All third-party processors are required to implement appropriate technical and organisational security measures and are prohibited from using your data for any purpose other than the specific service they provide to 777fs.
7.1 The 777fs platform uses cookies and similar tracking technologies to enable platform functionality, maintain session state, detect and prevent fraud, and analyse user behaviour in aggregate for performance improvements.
7.2 The following categories of cookies are used:
7.3 You may manage cookie preferences through your browser settings. Note that disabling strictly necessary cookies may prevent you from accessing certain features of the platform. 777fs does not use third-party advertising or behavioural targeting cookies.
8.1 777fs implements technical and organisational security measures appropriate to the sensitivity of the personal data it processes. These include:
8.2 Despite these measures, no data transmission over the internet or electronic storage system is entirely impervious to attack. In the event of a security incident affecting your personal data, 777fs will notify affected users in accordance with applicable legal requirements.
8.3 You are responsible for maintaining the security of your own account credentials. Do not share your password with any third party. If you suspect unauthorised access to your account, contact support immediately at the address set out in Section 11.
9.1 777fs retains personal data for as long as is necessary to fulfil the purposes for which it was collected, or for such longer periods as are required by applicable legal, regulatory or contractual obligations.
9.2 The following indicative retention periods apply:
| Data Category | Indicative Retention Period |
|---|---|
| Account registration data | Duration of account plus 5 years after closure, or as required by applicable law. |
| KYC verification documents | 5 years after account closure, in accordance with typical AML statutory retention obligations. |
| Financial transaction records | 5 years from the date of each transaction, or longer if required by applicable financial regulations. |
| Customer support communications | 3 years from the date of the communication, or until resolution of any related dispute. |
| Technical and device data (logs) | 12 months from collection, unless retained for an ongoing security or fraud investigation. |
| Self-exclusion records | For the duration of the exclusion and a minimum of 5 years thereafter. |
9.3 Upon expiry of the applicable retention period, personal data is securely deleted or anonymised such that it can no longer be attributed to an identified individual.
Depending on applicable data protection law, you may have the following rights in relation to the personal data 777fs holds about you:
Request a copy of the personal data we hold about you, along with information about how it is processed.
Request correction of inaccurate or incomplete personal data held about you.
Request deletion of your personal data where it is no longer necessary, subject to our legal retention obligations.
Request that we limit our processing of your data in certain circumstances, such as while accuracy is contested.
Receive your personal data in a structured, commonly used, machine-readable format for transfer to another controller.
Object to processing of your data where it is based on legitimate interests, including direct marketing communications.
To exercise any of these rights, please submit a written request to the support contact address set out in Section 11. We will respond to all verified requests within 30 days. We may require identity verification before processing a rights request. Some rights are subject to legal limitations — we will inform you where this applies.
11.1 If you have any questions, concerns or requests regarding this Privacy Policy or the processing of your personal data by 777fs, please contact our support team. The email address below is displayed as plain text only — it is not a clickable link.
11.2 If you are not satisfied with our response to a privacy concern, you have the right to lodge a complaint with the relevant data protection supervisory authority in the jurisdiction governing this Policy. We encourage you to contact us in the first instance so that we have the opportunity to address your concern directly.
12.1 777fs reserves the right to amend this Privacy Policy at any time to reflect changes in applicable law, regulatory requirements or our data processing practices. The date of the most recent revision is displayed at the top of this page.
12.2 Where an amendment is material — meaning it substantively affects your rights or how your data is processed — we will endeavour to provide advance notice to registered users via email or a prominent notice on the platform.
12.3 Your continued use of the 777fs platform following the publication of an amended Privacy Policy constitutes your acknowledgement of the updated terms. If you do not accept the revised Policy, you should cease using the platform and may request account closure through the support team.
12.4 Archived versions of previous Privacy Policies are available on request from the support team.
We're transparent about how we handle your personal information. If you have any questions about this Privacy Policy or want to exercise your data rights, our support team is ready to help.